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Introducing Tracksmith, A New Performance Running BrandPublished by
Introducing Tracksmith, A New Performance Running Brand
Classic style meets ultimate performance running apparel WELLESLEY, MA (July 23, 2014) —Tracksmith, a New England-based running company, launches today. Tracksmith offers premium performance apparel rooted in New England’s running culture and timeless style. Tracksmith fuses classic collegiate and traditional American designs. Combining the highest quality fabrics with an understated, refined aesthetic, Tracksmith defies the myth that style and performance are mutually exclusive in running. "I've always been frustrated by the lack of creativity in the running apparel industry. From the customers standpoint, the offerings are practically identical and lack provenance," said Matt Taylor, Co-Founder and CEO. "At Tracksmith we design and manufacture premium performance running apparel that celebrates the style and culture of the sport. And we do it in the US." “We believe running deserves better,” said Luke Scheybeler, Co-Founder and CCO. “Our goal is to redefine running one product at a time, utilizing several consumer touch points to bring reverence back to the sport.” Based in Wellesley, Massachusetts, Tracksmith manufactures primarily in New England and entirely in the U.S., and ships to customers living in the U.S., Canada and the UK. Tracksmith sells exclusively through its direct-to-consumer website starting on July 23rd. The inaugural collection features five styles, priced from $35 - $90 and including:
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