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Sony Adds Meb Keflezighi Special Edition Walkman to Lineup

Published by
ross   on Sep 7 2011, 08:36 PM

Features:  Work out alongside Olympic silver medalist and New York City Marathon winner, Meb Keflezighi, when you slide on this Meb Keflezighi special edition 2GB W Series Walkman® MP3 player. Enjoy pre-loaded audio tips by Meb and a Runners booklet with tips on running, nutrition, stretching, strategy and a list of Meb's favorite motivational running songs. A portion of sales goes to the MEB FOUNDATION in support of Health, Fitness, Education — Balance. Plus, get all the features of the standard W Series Walkman player, like quick 3-minute charging, up to eight hours of uninterrupted play when fully charged and Sony Clear Audio technologies for a phenomenal listening experience.


Below is a press release about the Meb’s partnership with SONY.

SAN DIEGO, Sept. 7, 2011 /PRNewswire via COMTEX/ -- Runners can rejoice as Sony today announced a new special edition Meb Keflezighi NWZ-W262 Walkman MP3 player, offering the same lightweight, water-resistant design as the W260 models with additional content from the U.S. Olympic medalist and 2009 ING New York City Marathon Champion.

The special edition model, which features a custom Energy Orange trim over black design, will come pre-loaded with 24 minutes of audio running tips from Meb. Also included is a running booklet with information on getting started, nutrition, stretching, race strategy and Meb's favorite runners' playlist. Additionally, Sony will also make a donation to the MEB Foundation in support of youth fitness, health and education. The MEB Foundation was founded by Meb to inspire and empower youth and their families to lead healthy, active and balanced lives.

"It is such an honor to be able to introduce the Meb Keflezighi Edition Sony Walkman W MP3 player. I love music, but I take my running very seriously. With this product I am able to enjoy two of my favorite activities simultaneously, without any hindrance in my training," said Meb.

The Sony Walkman W260 Series is designed to conveniently and comfortably accompany its user to the gym, trail and treadmill. The water-resistant frame ensures it can withstand sweat from intense workouts in any weather condition.

The W-series Walkman player comes with Content Transfer software that allows users to easily drag and drop music files from iTunes® for Windows®, Windows Media Player or Windows Explorer (DRM free content only). With 2 GB of storage, the special edition model can hold approximately 470 songs.

The NWZ-W260 series Walkman player also offers a convenient quick-charge function. With only three minutes of charge time, the player can run for up to 60 minutes and full battery life is up to 8 hours.

The special edition Meb Keflezighi Walkman W-Series will be available October 2011 for about $59 at Sony Stores including online at http://store.sony.com and other authorized retailers nationwide. For images and information, please visit www.sony.com/news .

Media contact:Maya WassermanSony ElectronicsMaya.wasserman@am.sony.com

SOURCE Sony

Copyright (C) 2011 PR Newswire. All rights reserved

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